I was wondering if we could see a presentation where you showed a campaign example. For instance, someone searches "gardening" on the Internet and reads Loren's blog, and then they [???] and that leads them to [???] and then they [???]. I am sure you get my drift. It would really help me to see a visual where the different parts in the progression of events had the different labels of the weblets we are learning. Thank you for your consideration (or maybe you already have this). Regards, Katherine France
We are actually working on such an example. We will have the example on the site within the next few days, and will also be creating a new tool that automates the process of creating a flow chart for your campaigni. Until then, you can simply write down the steps you would like the prospect to take. You will want to create the relationship first (usually with blogs or articles), and those blogs or articles could point to a capture pagei where they can enter an email address to subscribe to a mailing list. The mailing list could send a set of autoreplies, that each link to a landing pagei that has a free report, a video, or other information that will help them to understand why they would want to do business with you. This is an example of a simple campaign. You can create more complex campaigns if you wish.
